Generation Y – Age 18 to 34 I listened to a Success Magazine CD last week.  One of the interviews was with a young man who consulted with corporations on how to hire, train and retain Gen Y’ers.  They are becoming the largest portion of our work force so you need to think about how […]

I know the rules say you shouldn’t have a sales letter in a blog post but this offer is just too good so I’m breaking the rules – the same thing I did to get in trouble to start with! The Ultimate Lead Generation Machine The next GKIC product launch is scheduled for October.  Promotion […]

As you’ll remember, you’ve heard that line before, either in your grade school history classes or from the legend and lore of the founding of the United States as an independent country in Longfellow’s poem, Paul Revere’s Ride. The light in the steeple of the Old North Church was a signal to warn the patriots, […]

Nashville Scene Marketing Lessons from Nashville, TN Last week my family journeyed to Nashville, TN to deliver the remains of my mother-in-law and brother-in-law and to celebrate their lives. The celebration started with dinner for 14 at the Loveless Cafe.  It was real country comfort food – fried chicken, country ham, catfish, BBQ pulled pork, […]

While sipping a “Let It Be Tea” and “Here Comes the Sun”, Carol and I reminisced about all the fun we had during the Beatle’s years. Last Thursday night, we went to ASU Gammage to the Rain concert.  Rain is the title of the Side B song of the Beatle’s Paperback Writer and is also […]

What Did You Learn From Phil and Bubba at The Masters? Wasn’t The Masters absolutely thrilling this year?  The back nine Sunday is always special, but this year the drama was incredible!  Any one of 6 golfers could have won. As the co-creator of a “mental side of golf” training program (http://www.DawsonMethodGolf.com), I was extremely […]

That’s what getting referrals should be. Actually, I hate the word “referrals” because everyone has such a preconceived idea about this word and overall strategy. Most THINK they rely on it exclusively, others they overlook it altogether. NO ONE gets it right.  That’s because they and probably you, do not operate your referral strategies with […]

Turn One Into Many – Here’s How We’re all looking for ways to grow our business, aren’t we? And I can only assume you’d like to find more, better and faster ways to get more customers… There is one way that is so-overlooked, misunderstood, never maximized, and often neglected entirely that can have such a […]

Below is yesterday’s Seth Godin blog regarding the SOPA/PIPA disaster which was narrowly averted.  There is a lot of sarcasm in the bullet points below. However, I believe that’s how many politicians, both in government and in corporate America demonstrate their leadership. Seth’s Blog The most frustrating thing for me in the SOPA/PIPA debate now […]

Hi Folks, This post is from Seth Godin’s blog.  As you know I am an absolute customer service fanatic so this piece really resonated with me. A guy walks into a shop that sells ties. He’s opened the conversation by walking in. Salesman says, “can I help you?” The conversation is now closed. The prospect […]