Knowing exactly who your target audience is and knowing your market are more important than the product you sell or the service you offer. Please re-read that sentence: Knowing exactly who your target audience is and knowing your market are more important than the product you sell or the service you offer. Don’t skimp over […]

As an entrepreneur, it’s vitally important to focus most of your time with your eyes looking “down the road” – into the future. Day in and day out, as busy business owners, we spend much of our time meeting and hopefully exceeding our current customers’ expectations. But it’s equally important that we spend time looking […]

Have you ever had a great idea or opportunity to grow your business, but through all your desire and excitement to push forward and make it happen, some small feeling was tugging at you giving you pause? That is your sixth sense. Don’t ignore it!

I build it. I nurture it. I Profit.” I love this mantra because it addresses so many things entrepreneurial. It starts with ‘acting’ on an idea and taking a ‘risk’ by starting a business. It is then through the relentless ‘nurturing’ of your clients and prospects that you profit. Many have ideas; but few act, […]

When you’re a commodity, the only way to get clients to buy from you is to offer the lowest price, and that does two really negative things. First, obviously, it cuts into your profit margin. Every time you lower your price, you lose valuable margin. But what’s even worse, the second negative—the customers you gain by winning on price have no loyalty. As […]

Focus on things that will help you to create wealth. Ask yourself, “What am I going to do to move my business forward? How am I going to add ten new clients this month?” Then continue on with your day and let your subconscious do its thing. When ideas hit, write them down. See which ones work for you, then […]

To create wealth you must have integrity with yourself. Be on guard against being manipulated by emotion, fear, and drama. If you schedule time to exercise, to complete your newsletter article, or to be creative and think of ways you’re going to grow your business, then keep that appointment with yourself just like you would keep […]

From the time we’re born, we’re conditioned to believe in taking things one step at a time. We go to first grade, then second grade, then third grade and so on. Every set of instructions comes with step one, step two, step three, etc. I want to tell you that it doesn’t have to be […]

It’s Ok to Be Wrong Sometimes! You won’t create raving fans if you insist on being right, even when you know your customer is dead wrong! If you choose to be right, I can almost guarantee that your bank deposit is going to be smaller. When you’re in a difficult customer service situation – it’s […]

So, will you be the next Bill Gates, Henry Luce, or Ted Turner? It’s certainly not impossible, and of course, you won’t know until you try, and now is certainly a great time to do just that. Being a successful entrepreneur is not about having a huge idea; it’s about filling a need, solving a […]