Many entrepreneurs struggle with their ‘personal’ brand versus their ‘professional’ brand – or perhaps better stated, who they are ‘on the job’ versus who they are ‘off the clock’ – so to speak. This challenge has never become more apparent with the incredible rise of social media and the truth is you can no longer […]
Make it easy for your customers to do business with you. This concept is so important to developing and building stronger customer relationships that I’m going to focus just on that for a moment. As a customer, have you ever walked into a place and heard the phrase “That’s our policy?” Those words are like […]
Think optimizing for technical and on-site factors will guarantee SEO success? Think again. Here’s why content and links matter over other signals.
You make a sale and get a new customer – that has got to be good right? But do you know what is even better? It is when they come back the second, third and fourth time around to do business with you again. But, there is an art to getting your clients to continue […]
You’ve heard of Murphy’s Law: Anything that can go wrong will go wrong, usually at the worst possible moment. Well, there’s another variation of that, and it goes like this: The product will cease working exactly one day after the warranty expires. Enough of us have had that exact experience that it lends credence to […]
What Marketing Is SUPPOSED To Do! First, you MUST understand what marketing is supposed to do. Its purpose is actually three fold… Its first job is to capture the attention of your target market. Second, it must give them the hope that reading or listening to your marketing will give them enough information to help […]
How many of those actual ads can you name off? Researchers estimate that over the past seven days, you have been exposed to as many as 117,000 ads based on national averages. So out of 117,000 ads, how many can you name? If you’re fairly attentive, you may be able to come up with 3 […]
People only remember the extraordinary, strange, wild, surprising and unusual. You need to make sure your ideas and marketing reflect these reactions. This doesn’t mean you have to have a product or service that is completely out of the norm, in fact, this could easily drive customers away. You need to have a product or […]
Today’s lesson will talk about how word of mouth messages are delivered and how you can influence those messages. There are essentially 3 methods of word of mouth: Expert to Expert Expert to Peer Peer to Peer When experts are talking about your products or service you will usually receive an amazing rush of sales […]
Today we’ll cover the idea of shortening your customers’ decision making process with positive word of mouth. There are essentially 5 stages in the decision making process. They are: Give the product a chance and transitions from a “no” to a “maybe”. Check out the options and investigate the different products available. Observe the product […]