Price elasticity gives you the opportunity to raise your prices, often much higher than you even thought possible,if you first place the correct value on your skill or program,and also market it correctly. Price elasticity is one of the primary areas I focus on with many coaching clients. So, how do you know what you’re worth? It’s pretty simple - you should be getting some complaints that your prices are too high! That’s right. If you aren’t getting a few complaints, you probably aren’t charging enough. You should be hearing some really serious push back from your prospects when you quote a price or offer a proposal to them.