If you want to stay in front of your competition and stay ahead of your goals for profit and growth, you have to stay in front of your customers. That's really the point of good marketing. Your marketing should not be in place to simply tell your prospects and customers why they should buy your products or services. Your marketing should be a vehicle to stay in front of your clients to continue building the "know, like and trust" factor and to keep you top-of-mind. When they're ready to buy or refer, you want to be the first thing that pops into their heads. When they need your product or service, your company should be their first thought. When someone else asks them about the product or service they purchased from you, you want your company to be the name they share… without a moment of hesitation.