The old information on your website can always be promoted in a new light. This can be ideal for when you’re trying to reaffirm new customers about your work or when you want to get people who aren’t familiar with you to learn more about what you have.

A good part of this small business marketing strategy can involve taking old pieces of data and getting them posted on social media sites or even creating new infographics relating to that content. Anything that lets your old work look new in some manner is always worthwhile for your business.