Your skill and talent, combined with the way you deliver it, is what makes you and your business truly unique. Beware that you don’t fall into the typical mindset trap of thinking that what you do is common, simply because others do it, or because you’ve been doing it for a long time.

When you adopt this dangerous mindset, it leads to lower prices and that is the worst possible scenario when you want a profit explosion!  If you provide incredible value to the marketplace, – charge what you’re worth!