Business Coaching

Under-Promise and Over-Deliver

One of the easiest ways to increase customer adhesion is to manage their expectations. Managing their expectations is a matter of under-promising and over-delivering. “Inspect what you expect.” Test how your organization treats your customers and their impressions of your business. Be easy to do business with. Get rid of any policies that create impediments to the majority of customers who want […]

• May 12, 2016 |
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Untangle the Red Tape

In the last post we talked about how to bring the big-company mindset into your business and your team. This will help you overcome the mental obstacles that will keep you from being successful. Now, that you’ve learned how to overcome that, we’re going to talk about who your fish is. It’s important to know […]

• February 5, 2015 |
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Nobody Believes Nobody Anymore

As a salesperson and marketer, you face an uphill battle.  Gallup recently conducted a poll asking which jobs people considered untrustworthy or highly suspect.  The results: 10. Business Executives 9. State Governors 8. Lawyers 7. Insurance Salespeople 6. Senators 5. HMO Managers 4. Stockbrokers 3. Advertising Executives 2. Members of Congress 1. Car Salespeople This […]

• November 4, 2013 |
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“QWERTYIOP or something similar…”

In April, 2010, Radicati Group… a marketing and technology firm out of Palo Alto, CA … determined that each and every day:                                                 294 BILLION Emails were sent!!! Doing the math, that boils down to 2.8 million emails a second and about 90 Trillion emails every year.  That’s a lot of cluttered-up-in-boxes. Have you ever […]

• October 7, 2013 |
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Getting Your Emails Opened

Getting Your Email Opened Do you have a challenge getting your emails opened?  Duh…it’s a major challenge for every marketer.  The subject line is the KEY to increasing your open rates. Make your subject lines so irresistible, so alluring, that they’re nearly IMPOSSIBLE to ignore. Even a modest 10% to 20% boost in your open […]

• September 20, 2013 |
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Sales and Customer Service-B2B Listening Is Key

One of the best pieces of advice when it comes to the world of B2B sales and customer service is for salespeople to actually listen to their customers. At present, this is not always the case. But clients and customers really want you to listen to them and gain a real understanding to their needs […]

• July 17, 2013 |
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Business Strategy-Learn To Delegate And Let Go

This business strategy-while sensible in thought but scary in implementation-will really help to move your business forward. As entrepreneurs we tend to think that no one can do the job as well or as quickly as we can. We get stuck in this mind-set that we have to do it all. We’re all guilty of […]

• June 17, 2013 |
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Direct Response Marketing-The 10 Money Making Rules You Need To Know

The 10 Money Making Rules You Need to Know for Successful Direct Response Marketing in your Business:   1. There will always be an offer or offers. 2. There will always be a reason to respond now. 3.There will always be clear instructions on how to respond. 4. There will always be tracking and measurement. […]

• May 8, 2013 |
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Business Marketing Strategies-TAKING ACTION

I love this story from GKIC’s Marketer of the Year, Walter Bergeron. Walter had a pretty damned good business going for himself down in Louisiana repairing electronics. But he had this feeling he was missing out on some real potential. While attending one of GKIC’s “Fast Implementation Bootcamps,” Walter heard Bill Glazer say this: “Look […]

• April 24, 2013 |
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Growing Your Business-“If You Master Yourself, You Can Master Anything.”

She was 42, divorced, broke and couldn’t bring herself to step outside her front door. In desperation, she decided to start cooking and catering to make a few extra dollars to get through the tough times. She started small, just a few bag lunches. But within a mere six years, the restaurant she opened serving […]

• April 19, 2013 |
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