Business Growth

Are Your Social Media Efforts Failing?

Even though social media continues to evolve and grow, there are still many small business owners who have yet to get on board. While they may think social media is just a passing fad, their customers do not. In fact, the majority of consumers (50.7% to be exact) say they use social media to communicate […]

• June 1, 2017 |
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Customer Retention versus Acquisition: 6 Key Points to Remember

It’s far easier, and much more cost-effective, to keep the customers you have rather than trying to attract new ones. It’s also much more profitable. Use these six key points when you feel the need to acquire new customers: It’s easier and more cost-effective to plug the holes in your system than it is to constantly look for new customers. […]

• May 25, 2017 |
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Proper Timing

The best time to ask your up-sell / cross-sell question is AFTER the customer has committed to the initial purchase, but just before they pay for their purchase. Once they commit they’re instantly in a purchase mindset. But after they pay for their purchase, they have mentally closed the transaction.

• May 18, 2017 |
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All Customers Are Not Created Equal

All customers are not created equal. And while it’s likely that 80 percent of your profits come from 20 percent of your customers, you should segment your customer list even further to create and market specific programs appropriately to each group depending on their needs and buying habits.

• May 4, 2017 |
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A ‘Stick Like Glue” Moment! Fill Your Bucket

Think of your company as a giant bucket of water. The water in your bucket represents your customers – the lifeblood of your business. Every drop of water that leaks out of your bucket is a lost customer and lost sales, including all future revenue. Ouch! If your company is like a leaky bucket – and every […]

• April 13, 2017 |
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Cracking the Code: Five Traits Common to High-Achieving Entrepreneurs

1. They’re impatient and want their Dream Business now, not later. 2. They care much less about ego than they do results. 3. They are more comfortable with risk and fast decisions. 4. They understand the value of investing in themselves. 5. They’ve decided that nothing or nobody will stop them.

• April 6, 2017 |
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Dependable or Memorable? Choose Memorable!

If your business is dependable and does everything you’re supposed to, you’ll likely survive. But if you choose to memorable you’ll create raving fans have a steady stream of referred customers.

• March 16, 2017 |
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Productivity Tip: Don’t Be the Bottleneck

Trust your frontline staff to do what’s necessary to serve and please your customers without needing you to approve their every decision.

• March 9, 2017 |
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How to Get More Business Within Your Local Community

It seems like the vast majority of information online about how to get more business is all directed towards ecommerce sites. These sites are typically trying to market to a wide geographic area that may include the entire city, the state, nationally or even internationally. However, trying to find out information about bringing in new […]

• February 16, 2017 |
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Marketing is an Investment in Future Profits

Advertising and marketing may appear in the ‘expense’ section of your profit and loss statement, but smart entrepreneurs know that marketing is an investment in future sales and future profits.

• February 2, 2017 |
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