Business Growth

Science of the Memes

Today I’d like to discuss the science of the memes and how spreading ideas around and through society is ingrained in humans. Memes This refers to types of ideas that spread the fastest through society, why they spread fast and how that affects consumerism. You can use this same information to create a lasting positive […]

• August 20, 2015 |
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Advanced Google Training

Susan’s Raisanen’s new book, Track It to Crack It, became an Amazon best seller in just two days!  On Monday, we asked you to grab a free Kindle copy at Amazon.  Through your efforts and the efforts of Susan’s clients and Facebook friends, she not only jumped to the first page in her category, she […]

• August 18, 2015 |
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Keep Up the Momentum

In the last post we talked about negotiating with your big fish and how to nurture and build on the relationships you are creating. Today we’ll talk about the power your fish has and how to utilize that for your benefit. One of the most important aspects of this is to keep your cheerleader cheering. […]

• March 5, 2015 |
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Untangle the Red Tape

In the last post we talked about how to bring the big-company mindset into your business and your team. This will help you overcome the mental obstacles that will keep you from being successful. Now, that you’ve learned how to overcome that, we’re going to talk about who your fish is. It’s important to know […]

• February 5, 2015 |
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Add Some Compost

In the last post we talked about the first three of the 7 specific areas you need to consider in your franchise prototype process. Here are all seven again: Primary Aim Strategic Objectives Organizational Strategy Management Strategy People Strategy Marketing Strategy Systems Strategy These 7 areas will fine turn your plan for the ultimate level […]

• December 4, 2014 |
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Mortar Makes it Happen

Today I’d like to talk about the three keys to business development and how you can put the right bricks in place to build a solid foundation. There are three main areas of business development: Innovation Quantification Orchestration If done well these three areas will help you build a solid foundation for you business. Let’s […]

• November 13, 2014 |
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Dealing with the “Stick-to-it-iveness” Problem

While this word, “Stick-to-it-iveness”  isn’t scientific, it is very real and it is the reason why most people fail at most everything they do! Admittedly this one is a little harder to quantify, but many of the traits that make people successful are hard to quantify. The bottom line though is this…if you never make […]

• January 9, 2014 |
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Referral and Lost Customer Activation Programs

If the easiest customer to sell is an existing customer, what is the second easiest customer to sell to? Well the answer is a referral. Unfortunately most businesses live with the myth that, if they treat their customers well and give them great service, these customers will refer their friends to them. Wrong! The lack […]

• November 26, 2013 |
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Open – PRIZE Inside!!!!

And now for today’s marketing tip…. C’mon, who can resist it?… a package loaded with tasty caramel corn, peanuts, and a mystery prize?    That’s the appeal of iconic Baseball snack food, “Cracker Jack” – made all the more famous by the song, “Take Me Out to the Ball Game,” sung in stadiums all across […]

• October 4, 2013 |
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Sales and Customer Service-B2B Listening Is Key

One of the best pieces of advice when it comes to the world of B2B sales and customer service is for salespeople to actually listen to their customers. At present, this is not always the case. But clients and customers really want you to listen to them and gain a real understanding to their needs […]

• July 17, 2013 |
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