Your Ultimate Marketing Resource in the Greater Arizona Area!

Business Strategy

Decide to Delegate or Stay Small Forever

One of the most important decisions an entrepreneur needs to make to get to six figures and then to move on and create a multiple-six-figure business is to release and let go. This article could make an amazing difference in your business with just three words – “delegate or die!” This mindset challenge is one […]

  • December 22, 2016 |
  • Comments (0)

Avoid Shiny Object Syndrome

Avoid SOS – ‘Shiny-object Syndrome.’ SOS is the idea or ideas that constantly distract you from what you really should be working on in your business. Don’t get so caught up in the hunt, the chase, and the launch of something new that you overlook what is most important and perhaps right in front of you!

  • November 3, 2016 |
  • Comments (0)

Insider Secrets to Increase Sales

While many people focus on online sales and eCommerce sites, it is important to realize that for small to large retail outlets actual in-person sales are still critical to the success of the business. Ensuring that your staff is trained to know how to increase sales without coming across as pushy or over-selling is essential […]

  • October 11, 2016 |
  • Comments (0)

Referrals Help You Grow and Boost Your Profits

Compared to the usually high cost of acquiring a new customer, there’s a much lower cost of acquisition with a referral, because they find you; you don’t have to go prospecting for them. This is a huge marketing advantage. Word-of-mouth advertising and referrals occur because of over-the-top, out-of-the-ballpark, put-gigantic-smiles-on-their-faces kind of customer service. There’s no […]

  • September 29, 2016 |
  • Comments (0)

Video Rocks – Use It In Your Business!

Take a moment and think about the various websites you visit in any given day. Sure, most of them likely have content that draws you in but if you think it, the ones that make the biggest impression probably had video! Am I right? Using video as a powerful marketing tool isn’t as difficult as […]

  • August 11, 2016 |
  • Comments (0)

A “Stick Like Glue” Moment! Be Accessible

Another way to develop and build stronger customer relationships is also one of the foundations of great service: Be accessible to your customers. Really serve them. It’s why you’re in business and the only way to grow and be profitable. Whatever you do to create happy customers pays off! What can you do? Return calls, answer […]

  • June 30, 2016 |
  • Comments (0)

Success Strategy: Managing Customer Expectations

Listen for recurring problems or complaints with your customers. Those recurrences are indicators that you’re not easy to do business with in some way, shape, or form,and you’ll want to fix that in order to keep your customers glued. And remember, one of the easiest ways to increase customer adhesion is to manage their expectations. Managing their expectations is a matter of under-promising […]

  • June 2, 2016 |
  • Comments (0)

Under-Promise and Over-Deliver

One of the easiest ways to increase customer adhesion is to manage their expectations. Managing their expectations is a matter of under-promising and over-delivering. “Inspect what you expect.” Test how your organization treats your customers and their impressions of your business. Be easy to do business with. Get rid of any policies that create impediments to the majority of customers who want […]

  • May 12, 2016 |
  • Comments (0)

Price Elasticity

Price elasticity gives you the opportunity to raise your prices, often much higher than you even thought possible,if you first place the correct value on your skill or program,and also market it correctly. Price elasticity is one of the primary areas I focus on with many coaching clients. So, how do you know what you’re worth? It’s pretty simple – you […]

  • March 31, 2016 |
  • Comments (0)

Charge What You’re Worth

We’ve all heard the phrase “work smarter, not harder.”Well, I’m here to tell you if you’re not charging what you’re worth, chances are you’re working much harder than you need to be. We all have God-given talents, but to be a truly successful entrepreneur, it’s important to know what that knowledge is worth. It’s equally important to not let […]

  • February 25, 2016 |
  • Comments (0)