Business Strategy

Open – PRIZE Inside!!!!

And now for today’s marketing tip…. C’mon, who can resist it?… a package loaded with tasty caramel corn, peanuts, and a mystery prize?    That’s the appeal of iconic Baseball snack food, “Cracker Jack” – made all the more famous by the song, “Take Me Out to the Ball Game,” sung in stadiums all across […]

• October 4, 2013 |
• Comments (0)

Business Strategy-The Myth Of Fairness

It’s hard to figure out exactly why some films do great while others tank. Sometimes it’s clearly quality… bad reviews and bad word of mouth can kill ticket sales. But that’s not always the case; even great films can flounder trying to find a market. Take “It’s a Wonderful Life” – now considered a classic, […]

• July 22, 2013 |
• Comments (0)