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Customer Service

Sales and Customer Service-B2B Listening Is Key

One of the best pieces of advice when it comes to the world of B2B sales and customer service is for salespeople to actually listen to their customers. At present, this is not always the case. But clients and customers really want you to listen to them and gain a real understanding to their needs […]

  • July 17, 2013 |
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Turn Prospects into Customers-Never Miss An Opportunity

Yesterday, we took my Marketing Assistant, Zazu, to the veterinarian for her annual physical. Yes, even dogs need an annual physical, especially when they write a column for you and are 13 1/2 years old. In the treatment room there were signs on two walls saying, “We match PetSmart prices on Hill’s Science Diet dog […]

  • March 9, 2013 |
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Choosing the ONE thing to start with–YOU DON’T

Here is a question posed in the No BS Marketing Letter by a new member to Dan Kennedy: “There are so many things I can see that need done to make my business successful. How do I choose THE ONE THING TO START WITH?” Dan Kennedy’s answer was… You don’t. The desire for ‘one thing’… […]

  • March 5, 2013 |
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13 Ways Your Business Can Prove It’s Case and Improve Sales

In selling your services or products, just like in court, you have to prove your case. Here are 13 ways to prove your case to your prospects and ultimately improve sales in your business. These are sub heads taken from a Dan Kennedy special report. 1. Demonstration – It helps if people can either see […]

  • January 22, 2013 |
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Oh No! Crashed Hard Drive

Hi Folks, Last Wednesday morning I rebooted my HP laptop,  Instead of rebooting normally I got the dreaded black screen with the words “operating system not found”. Before panic set in, I restarted it a couple of more times.  Then I first called Microsoft where I ended up in India.  They had me repeat everything […]

  • June 16, 2011 |
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Customer Service As A Marketing Tactic (Part 3)

Hey Buddy, How About That Slang? Something else you need to do is to develop the ability to hear everything.  We have some slang used now in our society that can be offensive.   I walked into an automotive repair shop the other day in Phoenix to get a quote on having some air conditioning work […]

  • April 4, 2011 |
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Customer Service As A Marketing Tactic – Part 2

Below is the 2nd excerpt from the customer service chapter of my book.  Enjoy! You need to hire mystery shoppers.  When you hire mystery shoppers set, up the shop for exactly what you are concerned about, because you could be measuring product knowledge, you could be measuring the sales language, you could be measuring the […]

  • March 30, 2011 |
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Customer Service As A Marketing Tactic (Part 1)

Excerpt from my book’s chapter on customer service as a marketing tactic. It does not matter! Be freaky about your attention to customer service.  Every detail matters. I will say it again (and again, and again, and again). It’s the most important thing you can do – particularly in light of the new economy.  You […]

  • March 29, 2011 |
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