Direct Marketing

Marketing Campaigns- A 4 Step Marketing Checklist

One of the unsung heroes of “getting stuff done” is the old fashioned tool known as a “checklist.” Personally, I LOVE checklists – in fact, I’ve found in running a business that having important processes that I use over and over put down as a checklist makes life soooooooooooo much easier. Of course, one of […]

• April 15, 2013 |
• Comments (0)

3 Sales Messaging Mistakes to Avoid Like the Plague

I’m going to let you in on three (3) common mistakes that will absolutely KILL the effectiveness of your marketing efforts.  At GKIC, they’ve coined the term “Kopy Kryptonite” to refer to these kinds of killers, in reference to the well-known “Achilles Heel” of comic book legend Superman.  Don’t Be Boring. There’s NOTHING so deadly […]

• March 21, 2013 |
• Comments (0)

Choosing the ONE thing to start with–YOU DON’T

Here is a question posed in the No BS Marketing Letter by a new member to Dan Kennedy: “There are so many things I can see that need done to make my business successful. How do I choose THE ONE THING TO START WITH?” Dan Kennedy’s answer was… You don’t. The desire for ‘one thing’… […]

• March 5, 2013 |
• Comments (0)

I Dare You to Ignore Me!-Finding Your Target Customer

Dan Kennedy, founder of GKIC,  said something truly profound during the recent Info-SUMMIT in Nashville, TN.   It went something like this: “Don’t be afraid to make some people angry.  Boldness pays off.  Think of this – in America, you can have 50% of the country hate you and still be elected president.” When you draw […]

• February 28, 2013 |
• Comments (0)

To Attract Wealth, You Must Believe In Yourself

Famed cartoonist B. Kliban – known as “the artist who drew zany cats”- found success by blending artistic flair with a uniquely quirky outlook on reality. Before he passed away in 1990, he published several, very popular collections of cartoons … my personal favorite bearing the title: “Never Eat Anything Bigger Than Your Head and […]

• February 18, 2013 |
• Comments (0)

13 Ways Your Business Can Prove It’s Case and Improve Sales

In selling your services or products, just like in court, you have to prove your case. Here are 13 ways to prove your case to your prospects and ultimately improve sales in your business. These are sub heads taken from a Dan Kennedy special report. 1. Demonstration – It helps if people can either see […]

• January 22, 2013 |
• Comments (0)

Lift Your Business With A Rising Tide of New Customers

There’s nothing I like more than to be by the water during the summer time. It reminds me of my favorite saying, “a rising tide lifts all boats”. I use to moor a 38′ power boat in Olympia, WA and spend summer weekends and vacations on Puget Sound. If you want your boat to go […]

• January 15, 2013 |
• Comments (0)

Deserving All Your Attention

That’s what getting referrals should be. Actually, I hate the word “referrals” because everyone has such a preconceived idea about this word and overall strategy. Most THINK they rely on it exclusively, others they overlook it altogether. NO ONE gets it right.  That’s because they and probably you, do not operate your referral strategies with […]

• January 31, 2012 |
• Comments (0)