How to Increase Sales

Target the Right Market

One of the keys to crafting the right message is making sure you are aiming it at the right market. The best possible offer made to someone who is wholly unqualified or wholly disinterested in it is not going to work. You’ve got to match your offer with the right people to receive those offers. […]

• July 5, 2018 |
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The Importance of Widget Making

One key aspect that separates the most prosperous businesses from the rest is that they develop the skill of widget making. Widget making could be the number one skill you’ll ever learn as a business owner. Once you’ve got it, you use it over and over again every day in your business.  Widget making is […]

• June 21, 2018 |
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Beaver Butt in Your Food

Todays Lesson – Ya gotta get noticed first.  There’s an old copywriting formula that goes by the acronym AIDA: A – Attention I – Interest D – Desire A – Action It’s a pretty handy tool, especially if you’re fumbling around for just the right structure for your next advertising piece. The copy that does […]

• June 7, 2018 |
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How to Increase Sales-Client Retention Tips

It is good to note that while some customers willingly come back and make a second purchase, most clients need to be pursued in a way. That said, getting customers to buy the second time around needs a little bit of work in order to succeed.  And one of the easiest ways to increase sales […]

• May 10, 2018 |
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How The Circus Mastered Direct Mail…And You Can Too!!!

Back in the days before YouTube, Cable TV, iPhones, and 24/7/365 media saturation of every single aspect of our lives, entertainment was actually special. And one thing that every child in mid-America looked forward to was when the circus came to town. But getting Mom and Dad bought into the idea could take some effort. […]

• February 22, 2018 |
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A Copywriting Must-GRAB THEIR ATTENTION..AND GRAB IT AGAIN

Dashiell Hammett, the famous mystery writer, once gave other writers this advice: “When in doubt, have someone come crashing through the door with a gun.” His advice reflects on the power of drama. When copywriting, you have to remember two things: it’s hard to get someone’s attention and it’s hard to keep their attention One […]

• February 1, 2018 |
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The 3 Major Mistakes That Will Doom Your Copywriting Effectiveness

There’s something magical about the number 3… it forms the basis for great drama (3-act plays), it’s the common structure for presentations (beginning, middle, end), and it’s a common rule-of-thumb in design, gardening, and so many more endeavors. Today I’m going to let you in on three (3) common mistakes that will absolutely KILL the […]

• January 18, 2018 |
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9 Key Areas You Can Find Marketing Ideas That Turn Into THE Big Idea

It may seem daunting at first, but actually there’s quite a few places to start to look inside your business when coming up with marketing ideas that turn into your own BIG idea – in fact, 9 to be specific: Do you have some kind of proprietary technology to crow about? What about your story… […]

• January 11, 2018 |
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Copywriting 101: Make Your Prospect ACT NOW!

The old proverb goes like this: “He who hesitates is lost!” What that means to you as a marketer is a prospect who dithers and delays is a sale that more than likely doesn’t happen. Which is bad all around – for the prospect, who could vitally use the service / product you offer… and […]

• December 14, 2017 |
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Jumpstart Your Marketing With The “Rule Of 5”

Let me ask you and be honest with yourself here, are you getting the results you want in your business? If you are great, this message will be helpful in getting you to the next level. If you’re not, don’t worry, it will certainly put you on the right path. Now I’ve read the studies […]

• November 16, 2017 |
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