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Marketing Strategies

Marketing Tips to Make Your Small Business Stand Out: Use Your Current Customer Base

You can get your current customers to help you out with marketing your business. This part of your small business marketing strategy can entail talking with current customers about their experiences with you and what they like about your products or services. You can ask them to go online to leave reviews and comments on […]

  • May 13, 2021 |
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The Power of Being the Authentic You

Many entrepreneurs struggle with their ‘personal’ brand versus their ‘professional’ brand – or perhaps better stated, who they are ‘on the job’ versus who they are ‘off the clock’ – so to speak. This challenge has never become more apparent with the incredible rise of social media, and the truth is you can no longer […]

  • February 25, 2021 |
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A ‘Stick Like Glue” Moment! How Much Are Your Customers Worth?

Existing customers provide the bulk of your profits. It’s more cost-effective to sell to existing customers, so your profitability is higher. However, the profitability of existing customers goes far beyond their current sales figures, and that’s what lifetime value (LTV) is all about. In my opinion, it’s nearly impossible to give away the business trying […]

  • February 11, 2021 |
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3 BIG Secrets of Profitable Newsletter Marketing

Here are 3 huge secrets with you about newsletter marketing that will bring you success. #1: Newsletters help you keep customers. As I have said repeatedly, it’s far more costly to acquire new customers than it is to retain your existing ones. A good newsletter program helps you create relationships with your customers. When you […]

  • December 10, 2020 |
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Know Your Target Audience

Knowing exactly who your target audience is and knowing your market are more important than the product you sell or the service you offer. Please re-read that sentence: Knowing exactly who your target audience is and knowing your market are more important than the product you sell or the service you offer. Don’t skimp over […]

  • November 5, 2020 |
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Your Skill Isn’t Typical

I believe we’re all blessed with God-given talents and skills. The most successful entrepreneurs are those fortunate enough to figure out how to use their talents and skills in their businesses, combined with a passion for serving others and the knowledge of what their abilities are worth. I believe many people’s profit problem is two-fold. […]

  • May 28, 2020 |
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What You Can Share On Social Media Aside From Your Blog Contents?

A successful social media marketing strategy involves engaging your readers and followers. With that, you need to be on the lookout for interesting, eye-catching and informative materials that you can share with your readers. What many companies do is to create a strong blogging presence and then share their blog content on their social media […]

  • May 21, 2020 |
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Why Your Business Needs a Newsletter

Newsletters are often the last thing on the minds of small business owners, as most of them often believe that it is an expensive and ineffective marketing strategy. However, what many do not know is that they can be very effective marketing collaterals that can increase your chances of getting potential customers and keeping existing […]

  • May 7, 2020 |
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Consistency Counts

When you define who you are and create your mission statement, you have to promote it – everywhere and on everything – in order to build your brand. Simply put: wherever you put your name, you should include your brand, consistently. But promoting your brand isn’t enough – you have to back it up with […]

  • April 16, 2020 |
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Don’t “Pre-Judge!”

Don’t “pre-judge” outcomes when trying something different in your business. Failing to try something because you somehow “know” in advance that it won’t work will very likely cost you some great opportunities to boost your profits. Not saying you don’t trust your gut or intuition, but there is an evil force called resistance and it […]

  • April 9, 2020 |
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