Marketing Strategies
Three Reasons Social Media Can Work for You!
Social media has been around for several years in various forms, but in many ways it’s just getting started! There are endless opportunities to use it to help your business grow and prosper. So if you’re sitting on the fence and wondering whether this is something you want to try in your business, I suggest […]
- April 9, 2020 |
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You’re Gonna Need a Bigger Boat
I love actor Roy Scheider’s line in the movie Jaws, “We’re gonna need a bigger boat!” His character threw large chunks of bait into the water to lure the great white. His eyes went round when he saw what his efforts had produced. Reel customers in to your business with an equally effective bait: Testimonials. […]
- March 26, 2020 |
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Search & Implement
People only remember the extraordinary, strange, wild, surprising and unusual. You need to make sure your ideas and marketing reflect these reactions. This doesn’t mean you have to have a product or service that is completely out of the norm, in fact, this could easily drive customers away. You need to have a product or […]
- November 14, 2019 |
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Decoding WOM Messages
Today’s lesson will talk about how word of mouth messages are delivered and how you can influence those messages. There are essentially 3 methods of word of mouth: Expert to Expert Expert to Peer Peer to Peer When experts are talking about your products or service you will usually receive an amazing rush of sales […]
- November 7, 2019 |
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WOM Meets Customers Head-On
Today we’ll cover the idea of shortening your customers’ decision making process with positive word of mouth. There are essentially 5 stages in the decision making process. They are: Give the product a chance and transitions from a “no” to a “maybe”. Check out the options and investigate the different products available. Observe the product […]
- October 31, 2019 |
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Harness the Power of WOM
Today we’re going to talk about how to harness the power of word of mouth. Including the six step process to success and the 30 (that’s right, I said 30) ways to harass the power of WOM. So, let’s get started! There are six steps to harassing word of mouth: Understand your customers’ values and […]
- October 17, 2019 |
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Multiply on Your Maximizing Resources – Part 1
The next series of posts will cover how to take maximizing resources and multiply them for even bigger results. In this first of the four part series we’ll cover: Call in the Troops Bring ‘Em Out of the Woodwork Black Sheep Clients Call in the Troops Finding and securing new clients can be exhausting and […]
- August 29, 2019 |
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Word of Mouth Tactics – Part 3
Last time we talked about the second part of word of mouth tactics which help you put together a system to help shorten the purchasing decision time of your customers which can increase your profits immensely. Today we’re going to talk about the nine levels of word of mouth which gives you a tool to […]
- August 15, 2019 |
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Word of Mouth Tactics – Part 2
In the last post we started our series on word of mouth and talked about how to make your customers purchasing experience a short, easy one. We are going to continue with that theme a bit today. We’re going to talk about the power of word of mouth and how to mold it to your […]
- August 8, 2019 |
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Word of Mouth Tactics – Part 1
Today we’ll start a new series talking all about Word of Mouth and how it can make or break your business in an extremely short amount of time. In this first lesson we’ll get a feel for what exactly word of mouth is. Word of Mouth is easily the most powerful form of marketing and […]
- July 11, 2019 |
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