Marketing Strategies
The Leaky Bucket Analogy
Most entrepreneurs spend a lot of time, energy, and resources on customer acquisition, and any entrepreneur will tell you that time, energy, and resources are the three most valuable commodities. They are also three of the most expensive and difficult marketing commodities to sustain. I am an eager and continuous student of marketing and business. […]
- August 10, 2017 |
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Getting the Most from Social Media
A few quick keystrokes on your laptop can take you to any number of social media networks on the Internet – Facebook and Twitter, of course, the most popular. This is proof positive that the Internet has changed the way we relate and interact with each other whether we’re involved with business partners, clients, prospects, […]
- July 27, 2017 |
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Strategies to Develop and Build Stronger Customer Relationships
Have you ever tried to glue something, only to find that the glue was actually stronger than what you applied it to, so the end result was another break? The same thing can happen when trying to stick like glue to your customers. If your foundation isn’t very strong, the best glue in the world […]
- July 6, 2017 |
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Marketing Tips to Make Your Small Business Stand Out: Allow Your Old Data to Stand Out
The old information on your website can always be promoted in a new light. This can be ideal for when you’re trying to reaffirm new customers about your work or when you want to get people who aren’t familiar with you to learn more about what you have. A good part of this small business […]
- June 22, 2017 |
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Customer Retention versus Acquisition: 6 Key Points to Remember
It’s far easier, and much more cost-effective, to keep the customers you have rather than trying to attract new ones. It’s also much more profitable. Use these six key points when you feel the need to acquire new customers: It’s easier and more cost-effective to plug the holes in your system than it is to constantly look for new customers. […]
- May 25, 2017 |
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Proper Timing
The best time to ask your up-sell / cross-sell question is AFTER the customer has committed to the initial purchase, but just before they pay for their purchase. Once they commit they’re instantly in a purchase mindset. But after they pay for their purchase, they have mentally closed the transaction.
- May 18, 2017 |
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Marketing is an Investment in Future Profits
Advertising and marketing may appear in the ‘expense’ section of your profit and loss statement, but smart entrepreneurs know that marketing is an investment in future sales and future profits.
- February 2, 2017 |
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Resist the Boredom!
You may know in your head several reasons why you think your business should be the obvious choice amongst all of your competitors. But nothing is obvious to the uninformed. So until ‘mind reading’ is perfected, you must aggressively market yourself, giving your prospects a clear and compelling reason why your business is the one they want to do business with. People buy when they’re ready to buy […]
- December 29, 2016 |
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Video Rocks – Use It In Your Business!
Take a moment and think about the various websites you visit in any given day. Sure, most of them likely have content that draws you in but if you think it, the ones that make the biggest impression probably had video! Am I right? Using video as a powerful marketing tool isn’t as difficult as […]
- August 11, 2016 |
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The Perfect Bait
In the last post we talked about how to learn about your big fish and prepare for the first contact you’ll make with them. This first contact is essential to your success. You need to instill confidence in them. They need to know you can fulfill exactly what you are offering on time, at a […]
- February 12, 2015 |
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