Marketing Strategies
Add Some Compost
In the last post we talked about the first three of the 7 specific areas you need to consider in your franchise prototype process. Here are all seven again: Primary Aim Strategic Objectives Organizational Strategy Management Strategy People Strategy Marketing Strategy Systems Strategy These 7 areas will fine turn your plan for the ultimate level […]
- December 4, 2014 |
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The Corporate Puzzle
The 7 specific areas you need to consider in your franchise prototype process: Primary Aim Strategic Objectives Organizational Strategy Management Strategy People Strategy Marketing Strategy Systems Strategy These 7 areas will fine turn your plan for the ultimate level of success. In this lesson we are going to cover the first three. Primary Aim It’s […]
- November 20, 2014 |
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Do It Like the Big Dawgs!
Today we’ll take a look at how the kings of industry wine, dine and otherwise cajole prospects. Most of successful professionals use a series of information based ads that build emotion and a call to action. These are much more effective than a standard company branding advertisements. The same principles that go into putting together […]
- August 20, 2014 |
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Telemarketing is NOT the Anti-Christ
Today you’ll learn how to use direct mail marketing and, yes, telemarketing to your full advantage. I know, the word “telemarketing” might as well be four letters, but there is a way to help customers feel like they are getting personal attention and keep them from blocking your number! With the success direct mail marketing […]
- July 30, 2014 |
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Dealing with the “Stick-to-it-iveness” Problem
While this word, “Stick-to-it-iveness” isn’t scientific, it is very real and it is the reason why most people fail at most everything they do! Admittedly this one is a little harder to quantify, but many of the traits that make people successful are hard to quantify. The bottom line though is this…if you never make […]
- January 9, 2014 |
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Nobody Believes Nobody Anymore
As a salesperson and marketer, you face an uphill battle. Gallup recently conducted a poll asking which jobs people considered untrustworthy or highly suspect. The results: 10. Business Executives 9. State Governors 8. Lawyers 7. Insurance Salespeople 6. Senators 5. HMO Managers 4. Stockbrokers 3. Advertising Executives 2. Members of Congress 1. Car Salespeople This […]
- November 4, 2013 |
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Open – PRIZE Inside!!!!
And now for today’s marketing tip…. C’mon, who can resist it?… a package loaded with tasty caramel corn, peanuts, and a mystery prize? That’s the appeal of iconic Baseball snack food, “Cracker Jack” – made all the more famous by the song, “Take Me Out to the Ball Game,” sung in stadiums all across […]
- October 4, 2013 |
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Business Strategy-The Myth Of Fairness
It’s hard to figure out exactly why some films do great while others tank. Sometimes it’s clearly quality… bad reviews and bad word of mouth can kill ticket sales. But that’s not always the case; even great films can flounder trying to find a market. Take “It’s a Wonderful Life” – now considered a classic, […]
- July 22, 2013 |
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Marketing Strategy-Promotion!
Here’s a blast from the past… a noted huckster and renowned Marketer of yore named Phineas Taylor (PT) Barnum. Born in the 19th century, Barnum was an entertainer, a businessman and eventually co-owner of the circus known as “The Greatest Show on Earth!” It’s said that when he died, he was given more column inches […]
- July 8, 2013 |
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Marketing Strategy-Increase Your Profits With Bounce Back Marketing
Today, I want to focus on a marketing strategy few business owners take advantage of, but one that is inexpensive and easy to implement-and one everybody is reading this can use. Amongst “old-time” marketers, it’s known as “bounce-back marketing.” A bounce-back is a follow up offer that’s sent to a customer along with a product […]
- July 5, 2013 |
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