Small Business Marketing

Make it Pop!

There are 5 major components to good advertising copy: (The order of these is essential to success) Command Attention Showcase Benefits of Products/Services Prove the Benefits Persuade People to Embrace the Benefits Call to Action Advertising is sales in print. So, you need to think about the unique benefits your products/services offer and showcase that […]

• December 27, 2018 |
• Comments (0)

For Business Growth, What Do All Successful Business Owners Understand?

There’s no way around it… For business growth, you are going to have to deal with change.  Sometimes it’ll be to your advantage, but many other times it won’t. In fact, change can often be downright unwelcome. The one thing that all successful entrepreneurs accept and understand is that change is part of the business […]

• March 1, 2018 |
• Comments (0)

How The Circus Mastered Direct Mail…And You Can Too!!!

Back in the days before YouTube, Cable TV, iPhones, and 24/7/365 media saturation of every single aspect of our lives, entertainment was actually special. And one thing that every child in mid-America looked forward to was when the circus came to town. But getting Mom and Dad bought into the idea could take some effort. […]

• February 22, 2018 |
• Comments (0)

Keeping Your Eye On The Ball In Your Business Marketing

I don’t know if you’re a Baseball fan, but you still know its spring training time in Arizona. In fact I enjoyed a Cactus League game with my grandson last weekend. Sports metaphors abound in business – one of which often heard is “Keep your eye on the ball!” This refers to keeping your focus […]

• January 25, 2018 |
• Comments (0)

The 3 Major Mistakes That Will Doom Your Copywriting Effectiveness

There’s something magical about the number 3… it forms the basis for great drama (3-act plays), it’s the common structure for presentations (beginning, middle, end), and it’s a common rule-of-thumb in design, gardening, and so many more endeavors. Today I’m going to let you in on three (3) common mistakes that will absolutely KILL the […]

• January 18, 2018 |
• Comments (0)

9 Key Areas You Can Find Marketing Ideas That Turn Into THE Big Idea

It may seem daunting at first, but actually there’s quite a few places to start to look inside your business when coming up with marketing ideas that turn into your own BIG idea – in fact, 9 to be specific: Do you have some kind of proprietary technology to crow about? What about your story… […]

• January 11, 2018 |
• Comments (0)

Copywriting 101: Make Your Prospect ACT NOW!

The old proverb goes like this: “He who hesitates is lost!” What that means to you as a marketer is a prospect who dithers and delays is a sale that more than likely doesn’t happen. Which is bad all around – for the prospect, who could vitally use the service / product you offer… and […]

• December 14, 2017 |
• Comments (0)

Jumpstart Your Marketing With The “Rule Of 5”

Let me ask you and be honest with yourself here, are you getting the results you want in your business? If you are great, this message will be helpful in getting you to the next level. If you’re not, don’t worry, it will certainly put you on the right path. Now I’ve read the studies […]

• November 16, 2017 |
• Comments (0)

Direct Response or Bust!

Direct response marketing is a marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products and the reason you do what you do. Customers love this, as they are offered the opportunity to response, whether that be in the way of signing […]

• June 17, 2014 |
• Comments (0)

Dealing with the “Stick-to-it-iveness” Problem

While this word, “Stick-to-it-iveness”  isn’t scientific, it is very real and it is the reason why most people fail at most everything they do! Admittedly this one is a little harder to quantify, but many of the traits that make people successful are hard to quantify. The bottom line though is this…if you never make […]

• January 9, 2014 |
• Comments (0)