Today I’m going to let you in on three (3) common mistakes that will absolutely KILL the effectiveness of your sales copy. 1. Don’t Be Boring. There’s NOTHING so deadly as a marketing message that fails to arouse the senses in any way whatsoever. You need to write copy in a way that stimulates, annoys, […]

No matter whether they are writing novels, nonfiction books, articles or whatever, all writers rely to some degree at least on carrying out research, which they then use as the foundation for the written work that they produce.  Typically they use numerous sources of information,  so that they can check and cross-check their facts, and […]

What is a niche? According to Merriam-Webster’s Online Dictionary a niche is described as “a place, employment, status, or activity for which a person or thing is best fitted… a specialized market”. Have you noticed that despite the closing of many businesses in these harsh economic times, the local hobby train store is still around? […]

Here are the key elements of a marketing system: 1. A selected group of prospects (sometimes referred to as a “farm”, “farm area” or “target market” The better the selection, the better the results. For example, when you are able to analyze the response to a mailing list, you can identify those elements with the […]

When you think in terms of how you can create more value, don’t think of how much more it is going to cost you. Think of ways to make yourself different, to make it more difficult for your customers to focus on price alone. Think of ways to set yourself apart, so that your customers […]

When times are tough, entrepreneurs have two choices. They can ‘hunker down’ and operate their business much more conservatively – essentially pulling in their horns and, in some cases, sticking their heads in the sand until things return to normal or somehow in their eyes get better. I do not believe this is a good […]

Entrepreneurship is the ability to profit by solving problems for others… or in effect, curing their pain! You may not equate solving problems with curing pain, but I assure you they are one and the same. Now the guy I overheard in the airport was possibly referring to businesses that profit from their customers who […]

Branding helps build recognition and recognition is one of the first steps in creating the “know, like, and trust” factor. Great branding is when your prospects respond with, “Oh yeah, he’s the ____ guy”, or “She’s the one who . . .” and fill in the blank whenever they hear your name – and that’s […]

Your skill and talent, combined with the way you deliver it, is what makes you and your business truly unique. Beware that you don’t fall into the typical mindset trap of thinking that what you do is common, simply because others do it, or because you’ve been doing it for a long time. When you […]

Most entrepreneurs spend a lot of time, energy, and resources on customer acquisition, and any entrepreneur will tell you that time, energy, and resources are the three most valuable commodities. They are also three of the most expensive and difficult marketing commodities to sustain. I am an eager and continuous student of marketing and business. […]