When you create your customer referral program, keep in mind that you’ve got to make it worth your customer’s time to participate. Unfortunately, many entrepreneurs are too cheap when it comes to their referral programs. Let me be clear, offering your customers a 10 percent discount on a future purchase is about as exciting as […]
All customers are not created equal. And while it’s likely that 80 percent of your profits come from 20 percent of your customers, you should segment your customer list even further to create and market specific programs appropriately to each group depending on their needs and buying habits.
The key to building great relationships and retaining customers is incredibly simple: Over-the-top customer service! In order for your customers to love you, you have to love them first. If your customers are not the most important part of your business, you’re missing the only opportunity you really have to explode your business and boost […]
Think of your company as a giant bucket of water. The water in your bucket represents your customers – the lifeblood of your business. Every drop of water that leaks out of your bucket is a lost customer and lost sales, including all future revenue. Ouch! If your company is like a leaky bucket – and every […]
1. They’re impatient and want their Dream Business now, not later. 2. They care much less about ego than they do results. 3. They are more comfortable with risk and fast decisions. 4. They understand the value of investing in themselves. 5. They’ve decided that nothing or nobody will stop them.
If your business is dependable and does everything you’re supposed to, you’ll likely survive. But if you choose to memorable you’ll create raving fans have a steady stream of referred customers.
Trust your frontline staff to do what’s necessary to serve and please your customers without needing you to approve their every decision.
It seems like the vast majority of information online about how to get more business is all directed towards ecommerce sites. These sites are typically trying to market to a wide geographic area that may include the entire city, the state, nationally or even internationally. However, trying to find out information about bringing in new […]
Advertising and marketing may appear in the ‘expense’ section of your profit and loss statement, but smart entrepreneurs know that marketing is an investment in future sales and future profits.
If you want to stay in front of your competition and stay ahead of your goals for profit and growth, you have to stay in front of your customers. That’s really the point of good marketing. Your marketing should not be in place to simply tell your prospects and customers why they should buy your […]