One of the easiest ways to increase customer adhesion is to manage their expectations. Managing their expectations is a matter of under-promising and over-delivering. “Inspect what you expect.” Test how your organization treats your customers and their impressions of your business. Be easy to do business with. Get rid of any policies that create impediments to the majority of customers who want […]

Price elasticity gives you the opportunity to raise your prices, often much higher than you even thought possible,if you first place the correct value on your skill or program,and also market it correctly. Price elasticity is one of the primary areas I focus on with many coaching clients. So, how do you know what you’re worth? It’s pretty simple – you […]

We’ve all heard the phrase “work smarter, not harder.”Well, I’m here to tell you if you’re not charging what you’re worth, chances are you’re working much harder than you need to be. We all have God-given talents, but to be a truly successful entrepreneur, it’s important to know what that knowledge is worth. It’s equally important to not let […]

Today I’d like to discuss the science of the memes and how spreading ideas around and through society is ingrained in humans. Memes This refers to types of ideas that spread the fastest through society, why they spread fast and how that affects consumerism. You can use this same information to create a lasting positive […]

Susan’s Raisanen’s new book, Track It to Crack It, became an Amazon best seller in just two days!  On Monday, we asked you to grab a free Kindle copy at Amazon.  Through your efforts and the efforts of Susan’s clients and Facebook friends, she not only jumped to the first page in her category, she […]

In the last post we talked about negotiating with your big fish and how to nurture and build on the relationships you are creating. Today we’ll talk about the power your fish has and how to utilize that for your benefit. One of the most important aspects of this is to keep your cheerleader cheering. […]

In the last post we talked about making first contact with your prospective big fish and how to make a positive first impression. Today we’re going to talk about feeling out the personality of your prospective big fish to match the right salesperson to the fish. You need to do this in two steps: Profile […]

In the last post we talked about how to learn about your big fish and prepare for the first contact you’ll make with them. This first contact is essential to your success. You need to instill confidence in them. They need to know you can fulfill exactly what you are offering on time, at a […]

In the last post we talked about how to bring the big-company mindset into your business and your team. This will help you overcome the mental obstacles that will keep you from being successful. Now, that you’ve learned how to overcome that, we’re going to talk about who your fish is. It’s important to know […]

In the last post we talked about the first three of the 7 specific areas you need to consider in your franchise prototype process. Here are all seven again: Primary Aim Strategic Objectives Organizational Strategy Management Strategy People Strategy Marketing Strategy Systems Strategy These 7 areas will fine turn your plan for the ultimate level […]