The 7 specific areas you need to consider in your franchise prototype process: Primary Aim Strategic Objectives Organizational Strategy Management Strategy People Strategy Marketing Strategy Systems Strategy These 7 areas will fine turn your plan for the ultimate level of success. In this lesson we are going to cover the first three. Primary Aim It’s […]
Today I’d like to talk about the three keys to business development and how you can put the right bricks in place to build a solid foundation. There are three main areas of business development: Innovation Quantification Orchestration If done well these three areas will help you build a solid foundation for you business. Let’s […]
Today we’ll take a look at how the kings of industry wine, dine and otherwise cajole prospects. Most of successful professionals use a series of information based ads that build emotion and a call to action. These are much more effective than a standard company branding advertisements. The same principles that go into putting together […]
It’s extremely important to build relationships with your vendors and those around you can bring in new customers/clients and increase awareness of your company branding. The people you work directly with on your products and services are really the ones with the most to gain when you find success. By taking the time to get […]
Today you’ll learn how to use direct mail marketing and, yes, telemarketing to your full advantage. I know, the word “telemarketing” might as well be four letters, but there is a way to help customers feel like they are getting personal attention and keep them from blocking your number! With the success direct mail marketing […]
Direct response marketing is a marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products and the reason you do what you do. Customers love this, as they are offered the opportunity to response, whether that be in the way of signing […]
Below is a handy checklist to use for creating direct response ads. If you use it, it will improve the quality and conversion of your ads. Print out this checklist and use it! 1. It must have a compelling headline 2. It should evoke an immediate response, action, visit, call, or purchasing decision. 3. It […]
Happy Valentine’s Day – and a disturbing trend I’m seeing that’s really getting under my skin There’s a trend I’m seeing today in business that’s really getting under my skin. But first… Happy Valentine’s Day to you! And what better way to express your love for your Valentine than with the new “Love Poem Generator” […]
Becoming an Expert and in making that expertise known to others is a key marketing skill. But this begs the question: “How do I become an Expert?” Well, it’s actually simpler than you might think. Here’s a quick list of 8 specific steps to become an expert at something: 1. Leverage your legitimate personal […]
Here we are, two days before Super Bowl XVLIII. I’ve watched every one of them except for Super Bowl II when I was in DaNang. All the hoopla about the cold weather in New Jersey reminds me of the coldest Super Bowl to date, Super Bowl IX. I was in attendance and freezing my butt […]