5 UN-Creative Thoughts About Creativity By. Dan Kennedy Part 2 of 5 #2: WORK BACKWARDS Most people approach creative thinking from the front-the idea. Let’s say you’re going to open up a new restaurant. You’ll probably start with the name, maybe the theme, the menu. But the best place to start is with what will […]

Part One of 5 Un-creative Thoughts about Creativity by: Dan Kennedy Entrepreneurs and marketers are constantly challenged to be creative. But creativity as it is commonly thought of and practiced as sin not virtue, because it is slow and ponderous; because it begins with a blank slate. One of the most profitably creative entrepreneurs of […]

It’s hard to figure out exactly why some films do great while others tank. Sometimes it’s clearly quality… bad reviews and bad word of mouth can kill ticket sales. But that’s not always the case; even great films can flounder trying to find a market. Take “It’s a Wonderful Life” – now considered a classic, […]

One of the best pieces of advice when it comes to the world of B2B sales and customer service is for salespeople to actually listen to their customers. At present, this is not always the case. But clients and customers really want you to listen to them and gain a real understanding to their needs […]

There has never been any argument in advertising circles that the most effective business advertising is word of mouth advertising. That’s why direct selling is so dramatically successful as a method of marketing every imaginable product and service, and why direct selling is such a great business in which to be. As a direct salesperson […]

Here’s a blast from the past… a noted huckster and renowned Marketer of yore named Phineas Taylor (PT) Barnum. Born in the 19th century, Barnum was an entertainer, a businessman and eventually co-owner of the circus known as “The Greatest Show on Earth!” It’s said that when he died, he was given more column inches […]

Today, I want to focus on a marketing strategy few business owners take advantage of, but one that is inexpensive and easy to implement-and one everybody is reading this can use. Amongst “old-time” marketers, it’s known as “bounce-back marketing.” A bounce-back is a follow up offer that’s sent to a customer along with a product […]

Grass Roots Local Marketing Strategies There are many ways to increase your sales from existing clients, get more referrals, regain lost customers, and get new clients. If you have a limited budget (or even if you have a HUGE marketing budget), grassroots local marketing strategies are an inexpensive and fun way to grow your business. […]

While in Las Vegas, I went on a celebrity marketing field trip to check out the locations of two businesses who were featured on TV shows who have a cult following. The first stop was Gold and Silver Pawn Shop, home of history channel’s hit show “Pawn Stars”. Except for the sign on the outside […]

Recently I gave you four marketing strategies to entertain your way to profits.  Here are four more great ways. 1. Calendar Marketing- Here’s where you become part of your clients life. As a marketer you must enter the conversation going on in the minds of your clients and prospects. The calendar gives you a plethora […]