Dan Kennedy, founder of GKIC,  said something truly profound during the recent Info-SUMMIT in Nashville, TN.   It went something like this: “Don’t be afraid to make some people angry.  Boldness pays off.  Think of this – in America, you can have 50% of the country hate you and still be elected president.” When you draw […]

If you think times are tough, imagine what it’s like running a crab boat mid-Winter in the Bering Sea. Rough waters. Bone-chilling cold. Seemingly endless days and nights running together spent dropping then hauling pots from the depths. Sometimes you hit the crab and the bountiful reward inspires jubilation. Other times you come up high […]

Famed cartoonist B. Kliban – known as “the artist who drew zany cats”- found success by blending artistic flair with a uniquely quirky outlook on reality. Before he passed away in 1990, he published several, very popular collections of cartoons … my personal favorite bearing the title: “Never Eat Anything Bigger Than Your Head and […]

I’ve seen a lot of Super Bowl games – in fact, all of them!  One stands out, not because of the game itself, but because of the stunt we pulled on one of our best customers.  It was Super Bowl XVIII – Raiders vs Redskins. The Redskins were heavy favorites.  Our customer, Kurt Anderson, who […]

Famed cartoonist B. Kliban – known as “the artist who drew zany cats”- found success by blending artistic flair with a uniquely quirky outlook on reality. Before he passed away in 1990, he published several, very popular collections of cartoons … my personal favorite bearing the title: “Never Eat Anything Bigger Than Your Head and […]

In selling your services or products, just like in court, you have to prove your case. Here are 13 ways to prove your case to your prospects and ultimately improve sales in your business. These are sub heads taken from a Dan Kennedy special report. 1. Demonstration – It helps if people can either see […]

There’s nothing I like more than to be by the water during the summer time. It reminds me of my favorite saying, “a rising tide lifts all boats”. I use to moor a 38′ power boat in Olympia, WA and spend summer weekends and vacations on Puget Sound. If you want your boat to go […]

This post is a copy of Seth Godin’s blog.  There is no partisan politics here at all.  Just common sense stuff that may make a “non-voter” stop and think. From Seth Godin “Here’s what political marketers learn from people who don’t vote: Nothing. If you don’t vote because you’re disappointed with your choices, disgusted by […]

November is a huge month!  We have the Marines Corps Birthday, Veteran’s Day, Thanksgiving, and of course our Arizona Marketing Summit. November’s prime topic is the power of “The BIG Idea” and what it can do to make your business stand out from the crowd.  But you might be wondering… “How do I come up […]

Two days ago I passed on some tips for hiring and retaining Generation Y employees.  Today’s tips are about protecting all your young employees from injury. Keep your youngest employees safe at work Teenagers and young adults make up about 13 percent of the U.S. workforce. They may be highly motivated and energetic, but they’re […]