Don’t “pre-judge” outcomes when trying something different in your business. Failing to try something because you somehow “know” in advance that it won’t work will very likely cost you some great opportunities to boost your profits. Not saying you don’t trust your gut or intuition, but there is an evil force called resistance and it […]
Social media has been around for several years in various forms, but in many ways it’s just getting started! There are endless opportunities to use it to help your business grow and prosper. So if you’re sitting on the fence and wondering whether this is something you want to try in your business, I suggest […]
Most companies focus on acquiring new clients, and while this is a primary focus, client retention is just as important. In fact, working hard to keep your old clients may even be more profitable than getting new clients in the long run. Why Focus On Client Retention? Client retention is measured in repeat purchases, and […]
I love actor Roy Scheider’s line in the movie Jaws, “We’re gonna need a bigger boat!” His character threw large chunks of bait into the water to lure the great white. His eyes went round when he saw what his efforts had produced. Reel customers in to your business with an equally effective bait: Testimonials. […]
As an entrepreneur, I’m pretty certain you’ve gotten your share of criticism. Some of it may be warranted, but a lot of it should probably be ignored. That can be difficult to do. However, it’s imperative that you, as a business owner and entrepreneur, become immune to criticism. If you want to be successful and […]
It’s very possible that your big game changer is already what you’re doing and already what you’re immersed in. What you need to do is re-gather your focus and your energy to take the company you already have to the next level. Whatever it is in your business that drives you and gets you to […]
There are undeniably many components of success, and you already possess some of them or you wouldn’t have ventured (or are seriously thinking of venturing) into creating your own business. There are plenty of people who complain about the grind, about working for someone else, or corporate America. Since you’re reading, I know you are […]
Highly successful entrepreneurs understand the value and importance of investing in their future growth and profitability. I believe in every situation there is the “current” you (and your business) and there is the “future” you and business you want – your Dream Business. The fastest way to go from your current situation to your Dream […]
With the right perspective, if you think about and observe many entrepreneurs and small business owners, you’d have to come to the conclusion that they’re running their marketing strategies backwards. Let me explain. For most businesses, their single focus is getting ‘new’ customers. I believe that for the majority of these businesses too many resources and […]
While there is no shortage of opinions, successful entrepreneurs learn not to let the opinions or criticism of others cloud their judgment or alter the way they do business. Successful entrepreneurs are not afraid of what others think of them and they’re also not afraid of failure. The funny thing about failure is that it […]