Business Growth

Stay in Front of Your Customers

If you want to stay in front of your competition and stay ahead of your goals for profit and growth, you have to stay in front of your customers. That’s really the point of good marketing. Your marketing should not be in place to simply tell your prospects and customers why they should buy your […]

• January 19, 2017 |
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Resist the Boredom!

You may know in your head several reasons why you think your business should be the obvious choice amongst all of your competitors. But nothing is obvious to the uninformed. So until ‘mind reading’ is perfected, you must aggressively market yourself, giving your prospects a clear and compelling reason why your business is the one they want to do business with. People buy when they’re ready to buy […]

• December 29, 2016 |
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Decide to Delegate or Stay Small Forever

One of the most important decisions an entrepreneur needs to make to get to six figures and then to move on and create a multiple-six-figure business is to release and let go. This article could make an amazing difference in your business with just three words – “delegate or die!” This mindset challenge is one […]

• December 22, 2016 |
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Insider Secrets to Increase Sales

While many people focus on online sales and eCommerce sites, it is important to realize that for small to large retail outlets actual in-person sales are still critical to the success of the business. Ensuring that your staff is trained to know how to increase sales without coming across as pushy or over-selling is essential […]

• October 11, 2016 |
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Referrals Help You Grow and Boost Your Profits

Compared to the usually high cost of acquiring a new customer, there’s a much lower cost of acquisition with a referral, because they find you; you don’t have to go prospecting for them. This is a huge marketing advantage. Word-of-mouth advertising and referrals occur because of over-the-top, out-of-the-ballpark, put-gigantic-smiles-on-their-faces kind of customer service. There’s no […]

• September 29, 2016 |
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Don’t Let Bad Apples Spoil the Bunch!

Don’t let occasional ‘bad apples’ (negative people) waste your precious time, cause you to second-guess yourself, or drain your energy and profits. If there’s a lesson to be learned, learn it and quickly move on, focusing on the positive clients and relationships in your life.

• September 15, 2016 |
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Remove the Risk and Explode Your Profits

Customers don’t hesitate to buy because of price; they hesitate to buy because of worry. They worry about all the“what-ifs.” Offer a rock-solid guarantee. Putting 30- or 60-or 90-day limits on your guarantee is going to leave your customers wondering what happens after that. Give your guarantee a name that clearly explains the benefit and the degree to which you’re […]

• June 23, 2016 |
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Success Strategy: Managing Customer Expectations

Listen for recurring problems or complaints with your customers. Those recurrences are indicators that you’re not easy to do business with in some way, shape, or form,and you’ll want to fix that in order to keep your customers glued. And remember, one of the easiest ways to increase customer adhesion is to manage their expectations. Managing their expectations is a matter of under-promising […]

• June 2, 2016 |
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Price Elasticity

Price elasticity gives you the opportunity to raise your prices, often much higher than you even thought possible,if you first place the correct value on your skill or program,and also market it correctly. Price elasticity is one of the primary areas I focus on with many coaching clients. So, how do you know what you’re worth? It’s pretty simple – you […]

• March 31, 2016 |
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Charge What You’re Worth

We’ve all heard the phrase “work smarter, not harder.”Well, I’m here to tell you if you’re not charging what you’re worth, chances are you’re working much harder than you need to be. We all have God-given talents, but to be a truly successful entrepreneur, it’s important to know what that knowledge is worth. It’s equally important to not let […]

• February 25, 2016 |
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