Business Strategy
The Leaky Bucket Analogy
Most entrepreneurs spend a lot of time, energy, and resources on customer acquisition, and any entrepreneur will tell you that time, energy, and resources are the three most valuable commodities. They are also three of the most expensive and difficult marketing commodities to sustain. I am an eager and continuous student of marketing and business. […]
- August 10, 2017 |
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Be One with the Fish
We’re going talk about how to understand and think like a big fish company and how that can help you plan your approach and find success. Before you can start the process of landing big clients, you have to make sure your entire team is onboard with your approach and vision. There are six keys […]
- August 3, 2017 |
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Getting the Most from Social Media
A few quick keystrokes on your laptop can take you to any number of social media networks on the Internet – Facebook and Twitter, of course, the most popular. This is proof positive that the Internet has changed the way we relate and interact with each other whether we’re involved with business partners, clients, prospects, […]
- July 27, 2017 |
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Strategies to Develop and Build Stronger Customer Relationships
Have you ever tried to glue something, only to find that the glue was actually stronger than what you applied it to, so the end result was another break? The same thing can happen when trying to stick like glue to your customers. If your foundation isn’t very strong, the best glue in the world […]
- July 6, 2017 |
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Marketing Tips to Make Your Small Business Stand Out: Host Special Events
You can host special classes, contests and other events relating to your business throughout the year. You might consider hosting a course at a local school that lets people learn more about what your business has to offer. This is one of the top choices among marketing tips for small business entrepreneurs that you can […]
- June 29, 2017 |
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Marketing Tips to Make Your Small Business Stand Out: Allow Your Old Data to Stand Out
The old information on your website can always be promoted in a new light. This can be ideal for when you’re trying to reaffirm new customers about your work or when you want to get people who aren’t familiar with you to learn more about what you have. A good part of this small business […]
- June 22, 2017 |
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Marketing Tips to Make Your Small Business Stand Out: Focus on Your Content
While marketing a small business through various online resources can be useful, it is important for you to think about how your content works. You need to make online content for your website or business that shows that you understand whatever it is you are trying to promote and that you are an expert in […]
- June 15, 2017 |
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Are Your Social Media Efforts Failing?
Even though social media continues to evolve and grow, there are still many small business owners who have yet to get on board. While they may think social media is just a passing fad, their customers do not. In fact, the majority of consumers (50.7% to be exact) say they use social media to communicate […]
- June 1, 2017 |
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Customer Retention versus Acquisition: 6 Key Points to Remember
It’s far easier, and much more cost-effective, to keep the customers you have rather than trying to attract new ones. It’s also much more profitable. Use these six key points when you feel the need to acquire new customers: It’s easier and more cost-effective to plug the holes in your system than it is to constantly look for new customers. […]
- May 25, 2017 |
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Proper Timing
The best time to ask your up-sell / cross-sell question is AFTER the customer has committed to the initial purchase, but just before they pay for their purchase. Once they commit they’re instantly in a purchase mindset. But after they pay for their purchase, they have mentally closed the transaction.
- May 18, 2017 |
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