How to Get Customers

How The Circus Mastered Direct Mail…And You Can Too!!!

Back in the days before YouTube, Cable TV, iPhones, and 24/7/365 media saturation of every single aspect of our lives, entertainment was actually special. And one thing that every child in mid-America looked forward to was when the circus came to town. But getting Mom and Dad bought into the idea could take some effort. […]

• February 22, 2018 |
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Achieving Success-Only You Can Stop You

Few people are adept or successful at anything… at first. And that includes yours truly. In fact, everybody has to go through the four levels of learning every time they attempt something new: 1) Unconscious Incompetence – you don’t know how bad you are at a task 2) Conscious Incompetence – you realize how bad […]

• February 8, 2018 |
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A Copywriting Must-GRAB THEIR ATTENTION..AND GRAB IT AGAIN

Dashiell Hammett, the famous mystery writer, once gave other writers this advice: “When in doubt, have someone come crashing through the door with a gun.” His advice reflects on the power of drama. When copywriting, you have to remember two things: it’s hard to get someone’s attention and it’s hard to keep their attention One […]

• February 1, 2018 |
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The 3 Major Mistakes That Will Doom Your Copywriting Effectiveness

There’s something magical about the number 3… it forms the basis for great drama (3-act plays), it’s the common structure for presentations (beginning, middle, end), and it’s a common rule-of-thumb in design, gardening, and so many more endeavors. Today I’m going to let you in on three (3) common mistakes that will absolutely KILL the […]

• January 18, 2018 |
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9 Key Areas You Can Find Marketing Ideas That Turn Into THE Big Idea

It may seem daunting at first, but actually there’s quite a few places to start to look inside your business when coming up with marketing ideas that turn into your own BIG idea – in fact, 9 to be specific: Do you have some kind of proprietary technology to crow about? What about your story… […]

• January 11, 2018 |
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Copywriting 101: Make Your Prospect ACT NOW!

The old proverb goes like this: “He who hesitates is lost!” What that means to you as a marketer is a prospect who dithers and delays is a sale that more than likely doesn’t happen. Which is bad all around – for the prospect, who could vitally use the service / product you offer… and […]

• December 14, 2017 |
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Jumpstart Your Marketing With The “Rule Of 5”

Let me ask you and be honest with yourself here, are you getting the results you want in your business? If you are great, this message will be helpful in getting you to the next level. If you’re not, don’t worry, it will certainly put you on the right path. Now I’ve read the studies […]

• November 16, 2017 |
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Getting the Most from Social Media

A few quick keystrokes on your laptop can take you to any number of social media networks on the Internet – Facebook and Twitter, of course, the most popular. This is proof positive that the Internet has changed the way we relate and interact with each other whether we’re involved with business partners, clients, prospects, […]

• July 27, 2017 |
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Are Your Social Media Efforts Failing?

Even though social media continues to evolve and grow, there are still many small business owners who have yet to get on board. While they may think social media is just a passing fad, their customers do not. In fact, the majority of consumers (50.7% to be exact) say they use social media to communicate […]

• June 1, 2017 |
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A ‘Stick Like Glue” Moment! Customer Referral Programs

When you create your customer referral program, keep in mind that you’ve got to make it worth your customer’s time to participate. Unfortunately, many entrepreneurs are too cheap when it comes to their referral programs. Let me be clear, offering your customers a 10 percent discount on a future purchase is about as exciting as […]

• May 11, 2017 |
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