Small Business Marketing

Nobody Believes Nobody Anymore

As a salesperson and marketer, you face an uphill battle.  Gallup recently conducted a poll asking which jobs people considered untrustworthy or highly suspect.  The results: 10. Business Executives 9. State Governors 8. Lawyers 7. Insurance Salespeople 6. Senators 5. HMO Managers 4. Stockbrokers 3. Advertising Executives 2. Members of Congress 1. Car Salespeople This […]

• November 4, 2013 |
• Comments (1)

“QWERTYIOP or something similar…”

In April, 2010, Radicati Group… a marketing and technology firm out of Palo Alto, CA … determined that each and every day:                                                 294 BILLION Emails were sent!!! Doing the math, that boils down to 2.8 million emails a second and about 90 Trillion emails every year.  That’s a lot of cluttered-up-in-boxes. Have you ever […]

• October 7, 2013 |
• Comments (0)

Marketing Strategies-The Power of “Me to You” Marketing!

The marketing world is full of tactics and techniques “guaranteed” to help you improve the results of your next direct mail campaign, print ad campaign or email marketing campaign. Some work. Some do not. Times Square in New York City is a metaphor for what you, the business owner and marketer, are up against in […]

• June 13, 2013 |
• Comments (0)

Business Marketing Strategies-TAKING ACTION

I love this story from GKIC’s Marketer of the Year, Walter Bergeron. Walter had a pretty damned good business going for himself down in Louisiana repairing electronics. But he had this feeling he was missing out on some real potential. While attending one of GKIC’s “Fast Implementation Bootcamps,” Walter heard Bill Glazer say this: “Look […]

• April 24, 2013 |
• Comments (0)

Choosing the ONE thing to start with–YOU DON’T

Here is a question posed in the No BS Marketing Letter by a new member to Dan Kennedy: “There are so many things I can see that need done to make my business successful. How do I choose THE ONE THING TO START WITH?” Dan Kennedy’s answer was… You don’t. The desire for ‘one thing’… […]

• March 5, 2013 |
• Comments (0)

Target Marketing-Being in the Right Sea of Customers

If you think times are tough, imagine what it’s like running a crab boat mid-Winter in the Bering Sea. Rough waters. Bone-chilling cold. Seemingly endless days and nights running together spent dropping then hauling pots from the depths. Sometimes you hit the crab and the bountiful reward inspires jubilation. Other times you come up high […]

• February 22, 2013 |
• Comments (0)

13 Ways Your Business Can Prove It’s Case and Improve Sales

In selling your services or products, just like in court, you have to prove your case. Here are 13 ways to prove your case to your prospects and ultimately improve sales in your business. These are sub heads taken from a Dan Kennedy special report. 1. Demonstration – It helps if people can either see […]

• January 22, 2013 |
• Comments (0)

Lift Your Business With A Rising Tide of New Customers

There’s nothing I like more than to be by the water during the summer time. It reminds me of my favorite saying, “a rising tide lifts all boats”. I use to moor a 38′ power boat in Olympia, WA and spend summer weekends and vacations on Puget Sound. If you want your boat to go […]

• January 15, 2013 |
• Comments (0)