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How to Profit from Social Media Stay Focused on the Needs of Your Visitors (What’s Important to Them)

Everyone surfs the web differently. Some are happy to read page after page of content, while others need to be more visually stimulated through a combination of text, photos and video. Adding video content helps to put your company in front of your web visitors, allowing you to connect with them in a more personal […]


Telemarketing is NOT the Anti-Christ

Today you’ll learn how to use direct mail marketing and, yes, telemarketing to your full advantage. I know, the word “telemarketing” might as well be four letters, but there is a way to help customers feel like they are getting personal attention and keep them from blocking your number! With the success direct mail marketing […]


Valantines Day Rant

Happy Valentine’s Day – and a disturbing trend I’m seeing that’s really getting under my skin There’s a trend I’m seeing today in business that’s really getting under my skin. But first… Happy Valentine’s Day to you! And what better way to express your love for your Valentine than with the new “Love Poem Generator” […]


8 Ways Anyone Can Become an Expert

Becoming an Expert and in making that expertise known to others is a key marketing skill.  But this begs the question:  “How do I become an Expert?”  Well, it’s actually simpler than you might think.  Here’s a quick list of 8 specific steps to become an expert at something: 1.     Leverage your legitimate personal […]


Super Bowl Reflections

Here we are, two days before Super Bowl XVLIII.  I’ve watched every one of them except for Super Bowl II when I was in DaNang. All the hoopla about the cold weather in New Jersey reminds me of the coldest Super Bowl to date, Super Bowl IX.  I was in attendance and freezing my butt […]


Have You Ever Heard of the ANTernet?

Sorry to “bug” you…. But I saw this and thought it was interesting… Researchers at Stanford University have discovered that a species of harvester ants work together in the search for food by using the very same decision system (i.e., algorithm) that’s used by computers to communicate across the world wide web. They’ve dubbed this […]


Choosing the ONE thing to start with–YOU DON’T

Here is a question posed in the No BS Marketing Letter by a new member to Dan Kennedy: “There are so many things I can see that need done to make my business successful. How do I choose THE ONE THING TO START WITH?” Dan Kennedy’s answer was… You don’t. The desire for ‘one thing’… […]


Super Bowl Prank

I’ve seen a lot of Super Bowl games – in fact, all of them!  One stands out, not because of the game itself, but because of the stunt we pulled on one of our best customers.  It was Super Bowl XVIII – Raiders vs Redskins. The Redskins were heavy favorites.  Our customer, Kurt Anderson, who […]


The Value of Stress Interviews

Although it has to be said that the stress interview is the most harrowing of all for job candidates, for employers it can be a highly effective way to test the reactions and responses of applicants who are being interviewed for positions in which they are likely to face very challenging situations. Rather than just […]


Emotional Intelligence In The Workplace

Hi Folks, Here are some good tips about being in control of your emotions.  It may be a good article for you to post for your employees to read. Emotional Intelligence in the Workplace Having excellent academic qualifications, a high IQ and even great technical skills to enable you to carry out your role at […]