The concept of becoming a one-stop shop is one that increasing numbers of businesses have embraced in recent years, but what encourages companies to expand their activities from solely supplying products to the incorporation of relevant services? Here are just a few of the benefits of making the transition. The introduction of new revenue streams […]

Business Tip #1: Define a clear message. A marketing message is a way of concisely and clearly saying to the right market, “Here’s what I’m all about, and here’s how what I do can benefit you.” Sales: Make ‘em see the cost of their pain is higher than the investment in your product or solution. Their pain can […]

This strategy – while sensible in thought but scary in implementation – will really help to move your business forward. As entrepreneurs we tend to think that no one can do the job as well or as quickly as we can. We get stuck in this mind-set that we have to do it all. We’re […]

Many entrepreneurs struggle with their ‘personal’ brand versus their ‘professional’ brand – or perhaps better stated, who they are ‘on the job’ versus who they are ‘off the clock’ – so to speak. This challenge has never become more apparent with the incredible rise of social media, and the truth is you can no longer […]

One of the most important decisions an entrepreneur needs to make to get to six figures and then to move on and create a multiple-six-figure Dream Business is to release and let go. This mindset challenge is one that trips up far too many entrepreneurs, and it is essential that you climb and conquer this […]

Wednesday, Feb 17 is “My Way Day”.  You’re encouraged to do whatever the hell you want because…well, its your day – as in My Way or the Highway! Sleep in?  Sure! Ice Cream for breakfast?  Why not? Binge watch your favorite series? OK! Work you butt off?  Yes, it’s your choice on your day. Start […]

Existing customers provide the bulk of your profits. It’s more cost-effective to sell to existing customers, so your profitability is higher. However, the profitability of existing customers goes far beyond their current sales figures, and that’s what lifetime value (LTV) is all about. In my opinion, it’s nearly impossible to give away the business trying […]

Here are 3 huge secrets with you about newsletter marketing that will bring you success. #1: Newsletters help you keep customers. As I have said repeatedly, it’s far more costly to acquire new customers than it is to retain your existing ones. A good newsletter program helps you create relationships with your customers. When you […]

Risk reversal is one of my all-time favorite profit-boosting strategies. When I coach entrepreneurs and small business owners, I always discuss the importance of risk reversal; however, it’s critically important when you are starting your business. When you are starting out, you really don’t have a track record about which to boast to your prospects. […]

No matter how much your customers like you, they’re really buying the solutions you offer, and they’re buying to eliminate their pain points. Remember that your product or service must be of some benefit to them and make their lives easier and/or more enjoyable and potentially relieve some of their pain. After all, every single one of us has the same favorite radio […]