Business Marketing

Marketing Tips to Make Your Small Business Stand Out: Host Special Events

You can host special classes, contests and other events relating to your business throughout the year. You might consider hosting a course at a local school that lets people learn more about what your business has to offer. This is one of the top choices among marketing tips for small business entrepreneurs that you can […]

• June 29, 2017 |
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Marketing Tips to Make Your Small Business Stand Out: Allow Your Old Data to Stand Out

The old information on your website can always be promoted in a new light. This can be ideal for when you’re trying to reaffirm new customers about your work or when you want to get people who aren’t familiar with you to learn more about what you have. A good part of this small business […]

• June 22, 2017 |
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Marketing Tips to Make Your Small Business Stand Out: Focus on Your Content

While marketing a small business through various online resources can be useful, it is important for you to think about how your content works. You need to make online content for your website or business that shows that you understand whatever it is you are trying to promote and that you are an expert in […]

• June 15, 2017 |
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Are Your Social Media Efforts Failing?

Even though social media continues to evolve and grow, there are still many small business owners who have yet to get on board. While they may think social media is just a passing fad, their customers do not. In fact, the majority of consumers (50.7% to be exact) say they use social media to communicate […]

• June 1, 2017 |
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How to Get More Business Within Your Local Community

It seems like the vast majority of information online about how to get more business is all directed towards ecommerce sites. These sites are typically trying to market to a wide geographic area that may include the entire city, the state, nationally or even internationally. However, trying to find out information about bringing in new […]

• February 16, 2017 |
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Marketing is an Investment in Future Profits

Advertising and marketing may appear in the ‘expense’ section of your profit and loss statement, but smart entrepreneurs know that marketing is an investment in future sales and future profits.

• February 2, 2017 |
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Resist the Boredom!

You may know in your head several reasons why you think your business should be the obvious choice amongst all of your competitors. But nothing is obvious to the uninformed. So until ‘mind reading’ is perfected, you must aggressively market yourself, giving your prospects a clear and compelling reason why your business is the one they want to do business with. People buy when they’re ready to buy […]

• December 29, 2016 |
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Referrals Help You Grow and Boost Your Profits

Compared to the usually high cost of acquiring a new customer, there’s a much lower cost of acquisition with a referral, because they find you; you don’t have to go prospecting for them. This is a huge marketing advantage. Word-of-mouth advertising and referrals occur because of over-the-top, out-of-the-ballpark, put-gigantic-smiles-on-their-faces kind of customer service. There’s no […]

• September 29, 2016 |
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Price Elasticity

Price elasticity gives you the opportunity to raise your prices, often much higher than you even thought possible,if you first place the correct value on your skill or program,and also market it correctly. Price elasticity is one of the primary areas I focus on with many coaching clients. So, how do you know what you’re worth? It’s pretty simple – you […]

• March 31, 2016 |
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Science of the Memes

Today I’d like to discuss the science of the memes and how spreading ideas around and through society is ingrained in humans. Memes This refers to types of ideas that spread the fastest through society, why they spread fast and how that affects consumerism. You can use this same information to create a lasting positive […]

• August 20, 2015 |
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