How to Get Customers

“QWERTYIOP or something similar…”

In April, 2010, Radicati Group… a marketing and technology firm out of Palo Alto, CA … determined that each and every day:                                                 294 BILLION Emails were sent!!! Doing the math, that boils down to 2.8 million emails a second and about 90 Trillion emails every year.  That’s a lot of cluttered-up-in-boxes. Have you ever […]

• October 7, 2013 |
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Open – PRIZE Inside!!!!

And now for today’s marketing tip…. C’mon, who can resist it?… a package loaded with tasty caramel corn, peanuts, and a mystery prize?    That’s the appeal of iconic Baseball snack food, “Cracker Jack” – made all the more famous by the song, “Take Me Out to the Ball Game,” sung in stadiums all across […]

• October 4, 2013 |
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Business Strategy-The Myth Of Fairness

It’s hard to figure out exactly why some films do great while others tank. Sometimes it’s clearly quality… bad reviews and bad word of mouth can kill ticket sales. But that’s not always the case; even great films can flounder trying to find a market. Take “It’s a Wonderful Life” – now considered a classic, […]

• July 22, 2013 |
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Marketing Strategies-Entertain Your Way To Profits Part 2

Recently I gave you four marketing strategies to entertain your way to profits.  Here are four more great ways. 1. Calendar Marketing- Here’s where you become part of your clients life. As a marketer you must enter the conversation going on in the minds of your clients and prospects. The calendar gives you a plethora […]

• June 21, 2013 |
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Lead Generation-More Leads By Becoming “Invisible”? Huh?

One of my favorite marketing adages comes from a little known, but very successful small businessman from Kenosha WI.  When asked the secret of his success in dominating his local market, he boiled it down to three simple words: CONTINUOUS SELF PROMOTION Tattoo those three words on your forearm and make sure you follow that […]

• May 14, 2013 |
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Creating Personality in your Marketing-Build Your Own Dynasty With Animal Marketing!

Have you ever watched A&E’s hit reality show, “Duck Dynasty?” In case you’re not already a fan, here’s a quick snapshot of what the buzz is all about. Every week the Robertson family of West Monroe, Louisiana gives a behind-the-scenes account of life and business. They’ve built a multi-million dollar business (and HUGE intellectual property) […]

• April 9, 2013 |
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Turn Prospects into Customers-Never Miss An Opportunity

Yesterday, we took my Marketing Assistant, Zazu, to the veterinarian for her annual physical. Yes, even dogs need an annual physical, especially when they write a column for you and are 13 1/2 years old. In the treatment room there were signs on two walls saying, “We match PetSmart prices on Hill’s Science Diet dog […]

• March 9, 2013 |
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Choosing the ONE thing to start with–YOU DON’T

Here is a question posed in the No BS Marketing Letter by a new member to Dan Kennedy: “There are so many things I can see that need done to make my business successful. How do I choose THE ONE THING TO START WITH?” Dan Kennedy’s answer was… You don’t. The desire for ‘one thing’… […]

• March 5, 2013 |
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Are Continuity Models For You?

In 2005, Robert Allen launched a movement with the publication of his book, “Multiple Streams of Income.” In it, he laid out the principle that to rely on only one stream of revenue – e.g., a paycheck – was incredibly risky. If that stream dried up, your entire life could be thrown out of kilter. […]

• March 4, 2013 |
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I Dare You to Ignore Me!-Finding Your Target Customer

Dan Kennedy, founder of GKIC,  said something truly profound during the recent Info-SUMMIT in Nashville, TN.   It went something like this: “Don’t be afraid to make some people angry.  Boldness pays off.  Think of this – in America, you can have 50% of the country hate you and still be elected president.” When you draw […]

• February 28, 2013 |
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