How to Market a Business

Jumpstart Your Marketing With The “Rule Of 5”

Let me ask you and be honest with yourself here, are you getting the results you want in your business? If you are great, this message will be helpful in getting you to the next level. If you’re not, don’t worry, it will certainly put you on the right path. Now I’ve read the studies […]

• November 16, 2017 |
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7 Key Elements of Your Marketing System

Here are the key elements of a marketing system: 1. A selected group of prospects (sometimes referred to as a “farm”, “farm area” or “target market” The better the selection, the better the results. For example, when you are able to analyze the response to a mailing list, you can identify those elements with the […]

• October 12, 2017 |
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Branding Builds Recognition

Branding helps build recognition and recognition is one of the first steps in creating the “know, like, and trust” factor. Great branding is when your prospects respond with, “Oh yeah, he’s the ____ guy”, or “She’s the one who . . .” and fill in the blank whenever they hear your name – and that’s […]

• August 24, 2017 |
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Nobody Believes Nobody Anymore

As a salesperson and marketer, you face an uphill battle.  Gallup recently conducted a poll asking which jobs people considered untrustworthy or highly suspect.  The results: 10. Business Executives 9. State Governors 8. Lawyers 7. Insurance Salespeople 6. Senators 5. HMO Managers 4. Stockbrokers 3. Advertising Executives 2. Members of Congress 1. Car Salespeople This […]

• November 4, 2013 |
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“QWERTYIOP or something similar…”

In April, 2010, Radicati Group… a marketing and technology firm out of Palo Alto, CA … determined that each and every day:                                                 294 BILLION Emails were sent!!! Doing the math, that boils down to 2.8 million emails a second and about 90 Trillion emails every year.  That’s a lot of cluttered-up-in-boxes. Have you ever […]

• October 7, 2013 |
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Open – PRIZE Inside!!!!

And now for today’s marketing tip…. C’mon, who can resist it?… a package loaded with tasty caramel corn, peanuts, and a mystery prize?    That’s the appeal of iconic Baseball snack food, “Cracker Jack” – made all the more famous by the song, “Take Me Out to the Ball Game,” sung in stadiums all across […]

• October 4, 2013 |
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Marketing Strategies-Entertain Your Way To Profits

The number one marketing sin of all time is being boring! The number one marketing sin in the new economy is being ordinary. Here is a list of 4 marketing strategies you can use to entertain your way to profits. 1. Tell Stories: We all have true stories, both personal and business, from our lives […]

• June 19, 2013 |
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Business Marketing-OKAY THIS IS PERSONAL

When I said “THIS is Personal…” , did that generate a wee bit of interest? Look around you. The old school way of thinking about keeping “private matters private” has long since disappeared down the whirlwind of Social Media. Everything is public now – privacy is essentially dead. Most people don’t mind a bit. In […]

• June 5, 2013 |
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Lead Generation-More Leads By Becoming “Invisible”? Huh?

One of my favorite marketing adages comes from a little known, but very successful small businessman from Kenosha WI.  When asked the secret of his success in dominating his local market, he boiled it down to three simple words: CONTINUOUS SELF PROMOTION Tattoo those three words on your forearm and make sure you follow that […]

• May 14, 2013 |
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Direct Response Marketing-The 10 Money Making Rules You Need To Know

The 10 Money Making Rules You Need to Know for Successful Direct Response Marketing in your Business:   1. There will always be an offer or offers. 2. There will always be a reason to respond now. 3.There will always be clear instructions on how to respond. 4. There will always be tracking and measurement. […]

• May 8, 2013 |
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