While this word, “Stick-to-it-iveness”  isn’t scientific, it is very real and it is the reason why most people fail at most everything they do! Admittedly this one is a little harder to quantify, but many of the traits that make people successful are hard to quantify. The bottom line though is this…if you never make […]

If the easiest customer to sell is an existing customer, what is the second easiest customer to sell to? Well the answer is a referral. Unfortunately most businesses live with the myth that, if they treat their customers well and give them great service, these customers will refer their friends to them. Wrong! The lack […]

As a salesperson and marketer, you face an uphill battle.  Gallup recently conducted a poll asking which jobs people considered untrustworthy or highly suspect.  The results: 10. Business Executives 9. State Governors 8. Lawyers 7. Insurance Salespeople 6. Senators 5. HMO Managers 4. Stockbrokers 3. Advertising Executives 2. Members of Congress 1. Car Salespeople This […]

In April, 2010, Radicati Group… a marketing and technology firm out of Palo Alto, CA … determined that each and every day:                                                 294 BILLION Emails were sent!!! Doing the math, that boils down to 2.8 million emails a second and about 90 Trillion emails every year.  That’s a lot of cluttered-up-in-boxes. Have you ever […]

And now for today’s marketing tip…. C’mon, who can resist it?… a package loaded with tasty caramel corn, peanuts, and a mystery prize?    That’s the appeal of iconic Baseball snack food, “Cracker Jack” – made all the more famous by the song, “Take Me Out to the Ball Game,” sung in stadiums all across […]

Getting Your Email Opened Do you have a challenge getting your emails opened?  Duh…it’s a major challenge for every marketer.  The subject line is the KEY to increasing your open rates. Make your subject lines so irresistible, so alluring, that they’re nearly IMPOSSIBLE to ignore. Even a modest 10% to 20% boost in your open […]

Sorry to “bug” you…. But I saw this and thought it was interesting… Researchers at Stanford University have discovered that a species of harvester ants work together in the search for food by using the very same decision system (i.e., algorithm) that’s used by computers to communicate across the world wide web. They’ve dubbed this […]

5 UN-Creative Thoughts About Creativity By. Dan Kennedy Part 5 of5 #5 DOODADS AS INSPIRATION One of my favorite shortcuts is fmding the little doodads, promotional items, grabbers that are available, that suggest or furnish the theme for my marketing campaign=-especially when doing direct-mail. The copywriting I did for Rory Fatt’s boot camp one year, […]

5 UN-Creative Thoughts About Creativity By. Dan Kennedy Part 4 of 5 #4: SWIPE, SWIPE, SWIPE, SWIPE (LEGALLY AND ETHICALLY) I get real joy out of hearing from GKIC Members as I did the day I wrote this, and hearing one after another telling me how they took an example from the NO B.S. MARKETING […]

5 UN-Creative Thoughts About Creativity By. Dan Kennedy Part 3 of 5 #3: BE MARKET/BUYER DRIVEN IN ( ALMOST) EVERYTHING YOU DO I started out, ever so briefly, in the “traditional” advertising business, and have occasionally been involved -such as a few years back when I butted heads with Weight Watchers big name Madison Avenue […]