It is good to note that while some customers willingly come back and make a second purchase, most clients need to be pursued in a way. That said, getting customers to buy the second time around needs a little bit of work in order to succeed. And one of the easiest ways to increase sales […]
I wanted to inspire you with a quick tale of a business strategy built entirely from imagination… It’s located in London and it’s known as the Sherlock Holmes Museum. You can go there, tour the actual home of famed detective himself, and get souvenirs and antiques, and curios. The entire museum is a gift store. […]
Business Growth Tip: Burnout can affect your home life and personal relationships as well as your business. If you answer yes to at least three of the following questions, then you might be close to burnout: Do you have difficulty getting up in the morning? Do you always feel tired? Do you frequently forget things? […]
Interviewing candidates for a position in your firm might be seem simple enough but there are a number of vital steps that need to be taken to make sure that you hire the right person for the job straight out of the gate. The cost of hiring the wrong person can be enormous not only […]
Staying motivated is never really an issue when a small business is flourishing but when you feel as though you are in a slump or have experienced a recent setback your own personal drive can sometimes be hard to find. Fortunately there are some ways in which you can once again inspire your entrepreneurial spirit […]
With April Fool’s Day approaching, we thought we’d share with you these real marketing mistakes and screw ups by BIG companies. Enjoy! Coors translated its slogan, “Turn it loose” into Spanish where it was read as “Suffer from diarrhea.” Colgate introduced a toothpaste in France called “Cue”, the name of a notorious porn magazine. Scandinavian […]
There seems to be a bias against reaping the rewards of success these days. I honestly find it extremely disturbing. Many people find it preferable to do just enough to simply “get by.” Apparently they’re either scared of taking the risk to achieve more, or scared of being the target of envy by those who […]
We’re all trained to accept NO as the answer and then be done with it. Huge mistake. Consider Walt Disney… One of Walt’s top personal characteristics was his incredible bull-headed stubbornness about getting what he envisioned done his way. Walt hated being told that something could not be done, and typically he reacted very badly […]
“Don’t be afraid to make some people angry. Boldness pays off. Think of this – in America, you can have 50% of the country dislike you and still be elected president.” ~ Dan Kennedy I can’t affirm that 50% stat is 100% accurate, but the point is dead on. When you draw a line in the […]
There’s no way around it… For business growth, you are going to have to deal with change. Sometimes it’ll be to your advantage, but many other times it won’t. In fact, change can often be downright unwelcome. The one thing that all successful entrepreneurs accept and understand is that change is part of the business […]